Gucci Announces NFT Collaboration With SUPERPLASTIC

Collaborations with other brands and NFTs are two trends luxury fashion houses dove into entering the New Year.

Gucci is among the latest, announcing a partnership with SUPERPLASTIC, the popular animation and vinyl toy creators, for the drop of an "ultra-limited collection" of CryptoJanky NFTs.

"#SUPERGUCCI, probably nothing. Gucci has teamed up with @superplastic, a global entertainment brand of designer toys and digital collectibles, to create a series of NFTs dropping February 1st on #GucciVault," the brand tweeted Monday.

The collaboration, SUPERGUCCI, is a three-part series of NFTs co-created by Gucci's head of design, Alessandro Michele, and synthetic artists Janky & Guggimon.

The first drop will include 10 exclusive NFTs and an accompanying ceramic sculpture that was handmade in Italy and co-designed by both labels.