
Gucci Announces NFT Collaboration With SUPERPLASTIC
Collaborations with other brands and NFTs are two trends luxury fashion houses dove into entering the New Year.
Gucci is among the latest, announcing a partnership with SUPERPLASTIC, the popular animation and vinyl toy creators, for the drop of an "ultra-limited collection" of CryptoJanky NFTs.
"#SUPERGUCCI, probably nothing. Gucci has teamed up with @superplastic, a global entertainment brand of designer toys and digital collectibles, to create a series of NFTs dropping February 1st on #GucciVault," the brand tweeted Monday.
#SUPERGUCCI, probably nothing. Gucci has teamed up with @superplastic, a global entertainment brand of designer toys and digital collectibles, to create a series of NFTs dropping February 1st on #GucciVault. More https://t.co/zifYOyUOsa #AlessandroMichele @janky @guggimon pic.twitter.com/3B749zQs7b
— gucci (@gucci) January 17, 2022
The collaboration, SUPERGUCCI, is a three-part series of NFTs co-created by Gucci's head of design, Alessandro Michele, and synthetic artists Janky & Guggimon.
The first drop will include 10 exclusive NFTs and an accompanying ceramic sculpture that was handmade in Italy and co-designed by both labels.