ESPN To Drop First-Ever NFT Collection With Tom Brady’s Autograph
The worldwide leader of sports is entering the wide world of Web3, with help from one of the greatest athletes of all time.
ESPN on Wednesday announced its first-ever NFT venture in collaboration with Autograph, the Web3 brand co-founded by NFL legend Tom Brady. The “Man in the Arena: Tom Brady Collection” drops exclusively on Autograph.io on April 6, and can be purchased on the DraftKings NFT marketplace.
The multi-year deal kicks off with an NFT collection based on the 10-part ESPN+ documentary series “Man in the Arena: Tom Brady,” which was produced by the quarterback’s media company, Religion of Sports.
“ESPN is excited to offer our first NFTs to meet our fans at the intersection of sports, technology and content,” Kevin Lopes, Vice President of Sports Business Development & Innovation at ESPN, said in a press release. “Our work with ESPN Edge has led us to where we are today, exploring new, innovative ways of engaging fans, and we are thrilled to partner with Autograph for this collection and others in the future.”
The NFT collection features three ESPN zine covers illustrating Brady’s illustrious career, wins and achievements – with 50 NFTs being signed by the seven-time Super Bowl champion.
A second collection titled “Back in the Arena” will be dropped when the 10th episode of “Man in the Arena: Tom Brady” is released on ESPN+.
“This unique collection around Tom’s ‘Man in the Arena’ docuseries marks the beginning of our relationship with ESPN,” Dillon Rosenblatt, co-founder and CEO of Autograph, said in the release. “As the first NFT partner for ESPN, the possibilities across sports and technology are endless, and we couldn’t be more excited to get this content out to the world in a massive way.”
Brady has been a huge cryptocurrency and NFT enthusiast, having founded Autograph in July 2021 and taking an equity state in FTX in late June.
The 44-year-old also appears to have joined the growing list of celebrities and athletes Apeing-In on the Bored Ape Yacht Club. On Tuesday, a Tweet from Tripsters – a derivative of the popular NFT project – shared Brady was the owner of BAYC #3667.
Two of his previous NFT collections sold out in minutes, and more of the same can be expected in this partnership with ESPN.