Adidas Entering Metaverse; Bored Ape Yacht Club Among Partnerships

Adidas has been teasing its arrival in the metaverse, and Thursday made it official announcing partnerships with Bored Ape Yacht Club, Punks Comic and NFT collector Gmoney.

"Today we leap into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic. It's time to enter a world of limitless possibilities," Adidas said on social media posts, accompanied by a short video.

Probably nothing.

That's what Adidas tweeted to share a partnership with Coinbase, the popular crypto wallet soon launching a new NFT marketplace. The German sportswear giant also owns virtual land in The Sandbox, recently asking followers what it should build in the "adiVerse."

Then, it debuted its new PFP with BAYC #8774. Per OpenSea data, the NFT was purchased in September for 46 ETH, or more than $156,000 at the time of transaction. They put him in a signature tracksuit, too.

"This autumn, Adidas, known for celebrating ideas at the bleeding edge of originality, it settling in at the frontier of creativity: The Metaverse," a statement from developers behind the Web 3.0 initiative on Adidas' mobile app read Thursday.

"Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain (and NFTs), those pioneers can own a piece of what they create."

To accomplish that, Adidas hopes to benefit from these new strategic partnerships. It will turn BAYC #8744 into a metaverse character named Indigo Herz, whose avatar debuted in the trailer. Punks Comic's next issue of the comic will feature Indigo Herz.

A Twitter Spaces conversation with representatives of the collaboration revealed it has been in the works for five months.

Adidas follows up metaverse news about competitor Nike, who in early November launched a virtual world on Roblox after filing a number of "virtual goods" trademark applications.

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